In today’s world, nothing stays internal for long. One small misstep can become public conversation overnight. That’s why it’s not about being perfect—it’s about being prepared.

A simple way to think about it:
1. Before anything goes out—whether it’s a post, a campaign, or even a small decision—pause and ask:
2. Could this unintentionally offend someone?
3. Does this stay neutral across religion, politics, and regions?
4. Is the tone respectful and clear, without trying too hard to be clever?

And if something still goes wrong—and at some point, it will:
Respond quickly
1. Stay calm, not defensive
2. Focus on fixing, not just explaining

The real takeaway from situations like Lenskart is simple: Build your company assuming everything you do can become public—because sooner or later, it will.